Áß»êÃþÀÌ ÁÙ¾îµé°í ÀÖ´Â °¡¿îµ¥(amid dwindling middle class) Ä¡¼Ú´Â ÀÎÇ÷¹À̼ǰú ħüµÈ °æÁ¦(runaway inflation and sluggish economy)°¡ ÀþÀºÀ̵éÀÇ ¼Òºñ ½À¼ºÀ» ¾ç±ØÈÇÏ°í(polarize young Koreans' spending habits) ÀÖ´Ù.
°æÁ¦ÀûÀ¸·Î Âɵé·Á(be financially strapped) Ç㸮¶ì¸¦ Á¹¶ó¸Å´Â(tighten their belts) ÀþÀºÀ̵éÀº ¿¹»óÄ¡ ¸øÇÑ ºñ(unforeseen rain)¸¦ ¸¸³ª´õ¶óµµ ¿ì»êÀ» »çÁö ¾Ê´Â´Ù. ½Å¹®À̳ª ±¤°í Àü´Ü(advertising flyer)À» ¸Ó¸®¿¡ µÚÁý¾î¾²°í ¶Ú´Ù. ÄÚ¸®¾ÆÇì·²µå¿¡ µû¸£¸é, ¹ö½º³ª ÁöÇÏöµµ ŸÁö ¾Ê´Â´Ù. °ø°ø ÀÚÀü°Å¸¦ ÀÌ¿ëÇÑ´Ù(use public bicycles). ´ëÁß±³Åë ¿ä±Ý(public transportation fares) ¸î ǬÀÌ¶óµµ ¾Æ³¢±â À§Çؼ´Ù.
¿Â¶óÀο¡ '±ØµµÀÇ Àý¾à, ÀÇ¹Ì ÀÖ´Â ¼Òºñ(extreme saving, meaningful spending)'¸¦ ±âÄ¡·Î ³»°Ç '°ÅÁö¹æ(beggars' room)'À» ¸¸µé¾î Àý¾à Á¤º¸¸¦ °øÀ¯ÇÑ´Ù(share saving tips). À͸íÀÇ È¸¿øµé(pseudonymous users)ÀÌ °¢ÀÚ ÇÏ·ç¿¡ ¾´ ºñ¿ëÀ» È®ÀÎÇϸç(check each other's daily expenses) ¼·Î ²Ù¢°í ÀܼҸ®¸¦ ÇØ´í´Ù(scold and nag each other). »ý¼ö¸¦ »ç ¸¶¼Ì´Ù°í Çϸé "ºñ ¿Â´Ù°í Çߴµ¥ Á» ´õ ±â´Ù¸®Áö ±×·¨´À³Ä" "¸³½ºÆ½ »ç°í ½Í¾î¿ä" Çϸé "ÀÔ¼úÀ» ±ú¹°¾î(bite your lips) Ç÷»ö µ¹°Ô ¸¸µå¼¼¿ä(make your complexion turn red)"¶ó°í ÇÉÀÜÀ» ÁÖ´Â(tell off) ½ÄÀÌ´Ù. ÁïÈïÀû ±¸ÀÔ(spontaneous purchase), Ã浿±¸¸Å(impulse buying)´Â ¹ÌÄ£ Áþ, ¹è´Þ ¾÷ü¸¦ ÅëÇÑ À½½Ä ÁÖ¹®Àº Á˾ǽõȴÙ(be considered a sin).
¹Ý¸é¿¡ ´Ù¸¥ ÇÑÂÊ¿¡¼± ÁÖ¹æÀåÀÌ ³»ÁÖ´Â ´ë·Î ¸Ô´Â 1Àδç 20¸¸~30¸¸¿øÂ¥¸® ÀÏ½Ä '¿À¸¶Ä«¼¼(ªªìòª»)' Àú³á ÇÑ ³¢ ÀÚ¸®°¡ ¾ø¾î ¿¹¾à °æÀïÀ» ¹úÀδÙ. ÀϺ»¿¡¼± µ· ¸¹Àº Áß³â(affluent middle-aged individuals)ÀÌ ¼Õ´ÔÀÎ µ¥ ºñÇØ Çѱ¹¿¡¼± ÀþÀº ¿¬ÀεéÀÌ ±×·± »çÄ¡¸¦ ´©¸®¸ç °ú½ÃÇÏ°í »ÑµíÇØÇÑ´Ù(show off and feel proud). °í±Þ È£ÅÚ¿¡¼ ÆÄ´Â 7¸¸~8¸¸¿øÂ¥¸® °ªºñ½Ñ ºù¼ö(high-priced shaved ice flakes)µµ ÁÙÀ» ¼¾ß ÇÑ´Ù. ÇÑ ±×¸©¿¡ 12¸¸6000¿øÀÎ ¾ÖÇøÁ°í ºù¼öµµ ¿¹¾àÀÌ ³ÑÃij´Ù. ¾Æ¹«¸® ºñ½Îµµ(no matter how expensive) °³ÀÇÄ¡ ¾Ê´Â´Ù. ÃÖ±Ù ÀϺ» ¿À»çÄ«¿¡ ¿©ÇàÀ» ´Ù³à¿Ô´Ù´Â ÇÑ ÀþÀºÀÌ´Â "Çѱ¹ÀΠûÃá ³²³àµéÀÌ ³Ê¹« ¸¹¾Æ Çѱ¹ÀÎÁö ÀϺ»ÀÎÁö ¸ð¸¦ Áö°æÀ̾ú´Ù"¸ç "´ÙÀ½¿£ ´õ ¸Ö¸® ÇØ¿Ü¿©ÇàÀ» °¡¾ß°Ú´Ù"°í ºÒÆòÀ» ÇÏ´õ¶ó°í ÄÚ¸®¾ÆÇì·²µå´Â ÀüÇß´Ù.
°æ±â ħü ¿µÇâ(impact of an economic downturn)Àº ´©±¸¿¡°Ô³ª ¶È°°ÀÌ ¹ÌÄ¡´Â °Ô ¾Æ´Ï´Ù. Àú¼Òµæ¡¤Áß»êÃþ °¡±¸¿¡ ´õ ÁýÁߵȴÙ(concentrate more on the low and middle-class households). ¹°°¡´Â Ä¡¼Ú´Âµ¥ ½ÇÁú¼Òµæ(real income)Àº ÁÙ¾îµé¾î Áß»êÃþÀÌ Àú¼ÒµæÃþÀ¸·Î Àü¶ôÇÏ´Â(fall into the low-income class) ¿ÍÁß¿¡ Èñ¸ÁÀ» ÀÒÀº ÀϺΠÀþÀºÀÌ´Â ÀÚ½ÅÀÇ Àç·ÂÀ̳ª ¼öÀÔ¿¡ ¾î¿ï¸®Áö(align with their means) ¾Ê´Â »çÄ¡¿Í Çâ¶ô¿¡ Àå·¡¸¦ Àú´ç ÀâÈ÷°í ÀÖ´Ù.
±â°íÀÚ : À±Èñ¿µ ÆíÁý±¹ ¿¡µðÅÍ
À帣 : °íÁ¤¹°
º»¹®ÀÚ¼ö : 1749
Ç¥/±×¸²/»çÁø À¯¹« : ÀÖÀ½
À¥ÆíÁý : º¸±â